CSR News 03/29/2024

1. New Greenwashing Terms

‍Youmatterhas defined new forms of greenwashing: Greenhushing, Greenwishing, Greenlighting, Greenbotching, and Greenblaming, illustrating the diversity of deceptive corporate strategies regarding their environmental responsibility.

Source: Youmatter - "Les nouveaux mots du Greenwashing" (The new words of Greenwashing)

2. Christophe Revelli, professor at Kedge Business School, stresses the need to radically transform the teaching of sustainable finance, to better integrate sustainability into the heart of financial practices.

Source: Novethic - "The teaching of sustainability in finance needs to be completely transformed".

3. Greenly Raises 49 Million Euros

‍Greenly, a French company specializing in carbon accounting, announces a €49 million fundraising round to support its international expansion and innovation in artificial intelligence.

Source: RSE Magazine - "Decarbonation: Greenly raises funds to support corporate CSR".

4. Creation of the CSR Directors' Club

‍LeCercle Giverny has launched a club for directors committed to CSR, aiming to develop their network, knowledge, and visibility to promote best practices.

Source: L'AGEFI - "CSR directors join forces to develop best practices".

5. Proposal for a Decarbonization Tax Credit

‍LaurentBabikian of CDP proposes a tax bonus-malus system to encourage companies to reduce their carbon footprint, aimed at aligning business models with climate objectives.

Source: Le Monde - "Climat : il faudrait " construire des modèles d'affaires à prix variables "" (Climate: building variable-price business models)

6. Sustainable Digital Advertising Initiative

‍18French advertising agencies commit to the Sustainable Digital Ad Trust program to promote responsible digital advertising aligned with CSR principles.

Source: RSE Magazine - "Responsible advertising: 18 French advertising agencies make a commitment".

7. Successful integration companies

‍Integrationcompanies in France reached a record figure in 2024, supporting 100,000 people, demonstrating their significant social and economic effectiveness.

Source: RSE Magazine - "Social integration companies will have helped 100,000 people by 2024".

8. Economic vs. Ecological Sobriety

‍Abarometer by ADEME and ObSoCo reveals that sobriety in France is often dictated by economic constraints rather than a conscious ecological choice.

Source: Youmatter - "Les Français et la sobriété: une question d'euros plus que d'écologie" (The French and sobriety: a question of euros more than ecology)

9. Increase in the number of climate-displaced people in France

‍In2022, France recorded the highest number of climate displaced people in Europe, mainly due to fires and extreme weather hazards.

Source: Novethic - "Explosion of climate-displaced people in France: "We're the next migrants".

10. Cost of weather-related disasters for insurers

‍In2023, climatic catastrophes cost French insurers 6.5 billion euros, marking a particularly difficult year in terms of natural claims.

Source: France Info - "Weather-related disasters in France cost insurers 6.5 billion euros in 2023, pointing to a 'change in scale' of claims"